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“Parents will be looking towards brands that they know and trust”

MV Sports’ Phil Ratcliffe on the licences which are in big demand right now.

As we begin to move through 2023, asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.

Today: Phil Ratcliffe, joint md, MV Sports.

“In the current climate parents will be looking towards licences and brands that they know and trust, therefore evergreens will receive particular focus.

Many such licences have movie releases in 2023 to further reinforce their enduring appeal eg, Barbie, Spider-Man, Transformers, PAW Patrol, Trolls. Notwithstanding the aforementioned, Gabby’s Dollhouse is in big demand right now.”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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