Former WBCP exec named vice president of consumer products for the EMEA region.
Universal Brand Development has today (Thursday September 26) confirmed the appointment of Paul Bufton as vice president of consumer products for the Europe, Middle East and Africa regions.
Paul – who joined the company earlier this month – reports directly to Vince Klaseus, president of Universal Brand Development.
He will oversee the licensing strategy and retail marketing across EMEA – including the country directors and agents – as well as being supported by the regional category management and franchise teams.
Paul joins from Warner Bros. Consumer Products, where he was most recently vice president of licensing and business development for EMEA. Prior to this, he held roles at Rovio, Fisher-Price and LEGO, as well as being general manager of Warner Bros. Consumer Products UK.
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