Barbers and grooming experts to develop official range inspired by award winning series.
Endemol Shine Group has revealed a new collaboration with barbers and grooming specialist Murdock London for Peaky Blinders.
The partnership will see Murdock London develop an official Peaky Blinders range of high-end grooming products.
Under the ‘Shelby Company Limited’ label, the first products will launch before the end of the year and will include shave and beard kits.
“As real fans of Peaky Blinders, Murdock are an ideal partner for this men’s grooming collaboration,” said Jane Smith, group director, brand licensing and gaming at Endemol Shine Group. “They share our passion and understanding of the brand and have produced a great product range which reflects the brand in tone and quality. We’re looking forward to seeing more Tommy’s and Alfies around the UK.”
Joe Pomper, the flagship head barber at Murdock London, continued: “Sharply dressed and sporting slick, enviable haircuts to match, the Murdock London Barbers and Peaky Blinders have plenty in common on appearance alone. Rarely does a day go by in our barbershops where Peaky Blinders isn’t discussed.
“We are absolutely thrilled to be working on this exciting new collaboration, creating a bespoke product range and grooming experience for the modern man, by order of the Peaky Blinders.”
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