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Penguin Ventures partners with Fox’s Biscuits on The Snowman

Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year.

The tin features an iconic illustration from The Snowman and contains some of Fox’s best loved biscuits. These include a Chocolately Fudge Sundae in a specially designed Snowman foil wrapper.

“We’re delighted to have Fox’s on board as an official Snowman licensee,” commented Anna Metcalfe, hardlines category manager at Penguin Ventures. “The Snowman and Fox’s Biscuits are both an intrinsic part of the British Christmas and The Snowman Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”

Bronwen Arthur, senior brand manager at Fox’s Biscuits, added: “The Snowman Biscuit Selection provides a delicious combination of classic Fox’s Biscuits for the whole family to enjoy whilst watching the animation this Christmas.

“Packaged in a beautiful Snowman tin, The Snowman is synonymous with family Christmases in Britain and the animation has aired at every festive season since 1982.”

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