Former Warner Bros. exec takes on head of brand management role.
Penguin Ventures has strengthened its team further, with the appointment of Isobel Richardson as head of brand management.
Isobel (pictured) joins from Warner Bros. Kids and Family Entertainment division, where she held the role of franchise marketing manager.
In her new role at Penguin Ventures, Isobel will be responsible for developing and driving brand strategies for Peter Rabbit, The Snowman, Flower Fairies, Elmer and Spot, as well as managing key marketing, brand and promotional partnerships.
She will report to Susan Bolsover, director of licensing and consumer products.
Isobel said: “I am hugely excited to be joining the Ventures team at such a pivotal and exciting time for the business, and am looking forward to working across such an impressive portfolio of renowned and well-loved brands.”