Misirli’s Faye Rashad talks top sellers, challenges and new launches.
While the licensed preschool apparel category is a healthy one, it is not without its challenges.
Uncertainty around Brexit, cautious retailers and lack of shelf space are all concerns, however key new and established properties are causing excitement and appetite for product seems undiminished.
Our sister title, PreschoolNews caught up with some of the key licensees in the space to find out how 2018 was and how 2019 is shaping up.
Today: Faye Rashad, design and licensing manager, Misirli
“2019 has got off to a great start and we are excited for the year ahead. We are hopeful there is an uplift on orders and, with the success already taking shape for Moon and Me on TV and demand for product, we are excited to be working on this brand and seeing it evolve into a great preschool property. Peppa Pig is always number one year on year.
Options always remain a challenge. With a change in the retail space and market landscape, even those who had a good 2018 Christmas sales are looking at reducing option count.
Preschool is an extremely competitive sector and an overcrowded market. It would be great if retailers had more options/more online presence, as this would mean we could get listings across our portfolio and give brands that we believe in and love an opportunity to prove there is a market for them.”
This feature originally appeared in the March/April 2019 edition of Progressive Preschool. To read the full publication, click on this link.
