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Peter Rabbit burrows into Blackpool with new attraction

Characters from the Peter Rabbit animated TV series are set to make a new home in Blackpool next year in a partnership that marks the first standalone Merlin Entertainments visitor attraction to be based on the series.

Based on the Silvergate Media-produced series, the £1 million investment has been 18 months in the making.

Developed in partnership with Silvergate Media, Penguin Ventures and Blackpool Council, the attraction is set to open next door to the famous Madame Tussauds Blackpool as part of a new standalone experience. The addition will join Merlin’s six other attractions in Blackpool including The Blackpool Tower and SEA LIFE Blackpool.

The new experience will provide the opportunity to hop into the over-sized world of Peter and his friends, with five themed zones and the chance to meet, greet and ‘high paw’ with Peter himself.

“Peter Rabbit is a well-loved household name for young and old and is globally renowned,” commented Kate Shane, regional director for Merlin Entertainments. “We are delighted that this new attraction concept will be created here in Blackpool first.”

Lisa Macdonald, svp consumer products and content sales at Silvergate Media, added: “We’re excited to partner with Merlin Entertainments on a new stand-alone attraction that brings the animated adventures of Peter Rabbit and his friends to life for families in Blackpool.

“Harnessing the multi-generational appeal of Peter Rabbit to create a unique brand experience and unforgettable day out will enhance its enduring popularity for generations to come.”

Thomas Merrington, creative director live and experiential at Penguin Ventures, continued: “Working with Merlin on creating this attraction over the past year, pulling together ideas and new themes from the show and seeing them come to life has been such a thrill. This really will deliver a brand new experience and I am so excited to see how our young fans will engage with the multiple aspects of this highly interactive play attraction.”

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