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Peter Rabbit hops in with new activity content through summer

Penguin Random House Children’s launches new content campaign for families throughout the summer holidays.

Wild Wednesdays is the name of a new Peter Rabbit content campaign launched by Penguin Random House Children’s this summer to provide families with weekly activities to enjoy at home.

Instagram influencers have been tasked to create weekly step by step tutorials inspired by Peter Rabbit’s love of the great outdoors.

The activities will include recipes using foraged berries and herbs; tutorials to create a bug hotel and a vegetable patch and nature arts and crafts.

The campaign will also promote Puffin Books newly launched Hoppy Holidays activity book and Rainbow Designs’ Peter Rabbit plush range.

In addition to this, Peter Rabbit is a partner for the National Trust’s Play Week campaign – which is running from August 3-7, offering National Trust members activities and suggestions with a new play theme every day.

Peter Rabbit colouring and activity sheets will be included alongside downloadable audio stories from the newly announced audiobook, Beatrix Potter: The Complete Tales. These have been made available exclusively to the National Trust to inspire play, ahead of release on September 17.

“We recognise that many families won’t have the opportunity to go on holiday this summer and following the success of our Easter #AtHomeWithPeterRabbit campaign, we’re keen to continue to support parents with new family-friendly activities,” explained Izzy Richardson, global brand director, owned brands at Penguin Random House Children’s. “We’ve worked with some brilliant influencers to create fantastic ideas that parents and children alike will love creating at home during the holidays.”

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