Peter Rabbit hops in with new Cath Kidston collaboration

The collection features homewares, fashion and accessories following deal brokered by Penguin Ventures.

Cath Kidston has revealed its latest brand collaboration, securing a deal with Penguin Ventures (on behalf of Penguin Random House) to create a new collection dedicated to Peter Rabbit.

Inspired by Beatrix Potter’s original line sketches and drawings, the collaboration has four exclusive prints all with a soft, nostalgic feel reminiscent of timeless English gardens.

Starting from £6, the edit includes homeware, fashion and accessories, all featuring illustrations bursting with character.

Channel the ‘cottagecore’ trend with the Stripe Tie Waist Dress (£80) layered with the Allotment Apron (£22) or kids can relax in the super soft Ditsy Long Jersey PJ Set (£24).

Other items include a cosmetic case, backpacks, mugs, a tote bag, lunchboxes, an overnight bag, zip wallet and a four-pack baby starter set among others.

“This is a simply stunning collaboration featuring much-loved Peter Rabbit characters and motifs, in the instantly recognisable Cath Kidston handwriting,” commented Jen Greenway, softlines category manager at Penguin Ventures. “The partnership brings together two iconic brands in a collection that offers gorgeous gifts for adults and children alike.”

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