The collection features homewares, fashion and accessories following deal brokered by Penguin Ventures.
Cath Kidston has revealed its latest brand collaboration, securing a deal with Penguin Ventures (on behalf of Penguin Random House) to create a new collection dedicated to Peter Rabbit.
Inspired by Beatrix Potter’s original line sketches and drawings, the collaboration has four exclusive prints all with a soft, nostalgic feel reminiscent of timeless English gardens.
Starting from £6, the edit includes homeware, fashion and accessories, all featuring illustrations bursting with character.
Channel the ‘cottagecore’ trend with the Stripe Tie Waist Dress (£80) layered with the Allotment Apron (£22) or kids can relax in the super soft Ditsy Long Jersey PJ Set (£24).
Other items include a cosmetic case, backpacks, mugs, a tote bag, lunchboxes, an overnight bag, zip wallet and a four-pack baby starter set among others.
“This is a simply stunning collaboration featuring much-loved Peter Rabbit characters and motifs, in the instantly recognisable Cath Kidston handwriting,” commented Jen Greenway, softlines category manager at Penguin Ventures. “The partnership brings together two iconic brands in a collection that offers gorgeous gifts for adults and children alike.”