Pets Rock ready for Top Drawer debut

Art Ask Agency to showcase quirky brand for first time at next week’s event.

The quirky Pets Rock property is to make its debut at Top Drawer next week.

Art Ask Agency will be showcasing the brand – which has a growing trend and lifestyle licensing programme – on a dedicated booth, tailored for both retail and potential licensees.

The property arrives fresh from its win at the LIMA Asian Licensing Awards this week – the collaboration with Starbucks (Pets Rock x Starbucks Let’s Rock) – picked up the accolade for Licensed Promotion of the Year.

Focus is now on growing further in its home territory of the UK, pushing visibility and the core values of the brand along with newly styled characters.

Top Drawer runs at London’s Olympia from January 13-15.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Top brands and retailers ready for glory in this year’s Brand & Lifestyle Licensing Awards....
Major collaboration between children’s classic and leading gardening charity....
Banter, Posh Paws/ Whitehouse Leisure, Flair and Poetic Brands join sponsors....
Museum secures new partnerships with DMC and Practical Publishing....
Video game licences proving to be a winning formula for merchandise specialist....
Collaboration with InventHelp is part of Licensing Week activity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter