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Pets Rock ready for Top Drawer debut

Art Ask Agency to showcase quirky brand for first time at next week’s event.

The quirky Pets Rock property is to make its debut at Top Drawer next week.

Art Ask Agency will be showcasing the brand – which has a growing trend and lifestyle licensing programme – on a dedicated booth, tailored for both retail and potential licensees.

The property arrives fresh from its win at the LIMA Asian Licensing Awards this week – the collaboration with Starbucks (Pets Rock x Starbucks Let’s Rock) – picked up the accolade for Licensed Promotion of the Year.

Focus is now on growing further in its home territory of the UK, pushing visibility and the core values of the brand along with newly styled characters.

Top Drawer runs at London’s Olympia from January 13-15.

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