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Phat Kandi brand looking to grow across Asia

Character-led lifestyle brand partners with Empire Multimedia for EASIA territory.

Character-led lifestyle brand, Phat Kandi is looking to expand its presence across Asia, partnering with Empire Multimedia for the EASIA territory.

The brand – which was created by Mel Williams – is inspired by the misfits and rule breakers of the world, appealing to all ages and genders, according to brand owner, Kandi Co.

It has a Japanese edgy twist, lending itself to consumer products categories such as fashion, personal care, stationery and digital.

“Asia seems like a logical territory for our misfits to be launched,” commented creative director, Mel. “We feel humbled by Empire’s belief in us as a new brand.”

Phat Kandi joins the likes of Ryan’s World, Mr Bean and Panana Jack in Empire Multimedia’s portfolio.

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