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Phat Kandi brand starts building in Benelux

Brand partners with V&M International Management and signs Erve Europe for range of apparel.

The Phat Kandi lifestyle brand has partnered with V&M International Management for the Benelux territory, plus Erve Europe as its partner in fashion and accessories.

V&M International Management joins fellow agents Empire Multimedia, Mondo TV Group and Brand Licensing Studio Di Ambra Fariloi.

“I am genuinely excited to have been chosen by Phat Kandi to exclusively represent their brand in the Benelux,” commented Marijn Veraart from V&M International Management. “Phat Kandi is a diverse, bitter x sweet character brand that champions individuality. Phat Kandi inspires people to be different.

“I am looking forward to work with the creative assets and bring fun and freedom of expression through the characters and products, regardless of age, gender or social backgrounds.”

Meanwhile, Erve Europe will create daywear, nightwear and accessories. Items including sweatshirts, t-shirts, tops, sweats, pyjamas, gowns and masks among others will launch throughout this year and 2022.

Mel Williams, creative director of Kandi Co Creations, commented: “Marijn has an incredible drive and vision, which made this kick off an absolute blast.

“Landing Erve Europe as our dedicated partner in fashion and accessories for the Benelux was on our wishlist. To start off with that is just amazing.”

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