This ad will be closed automatically in X seconds.

Pink Key Licensing adds Vimto to portfolio

Agency will manage non-food activity in the UK for brand.

Pink Key Licensing has been appointed to manage the non-food activity for the Vimto brand in the UK.

This will mark the first time that Vimto logos, slogans and imagery have been used on non-food related products.

The programme will cover both the Vimto archive and also the design of the contemporary brand, with new style guides created to ensure that partners get the best out of the designs.

“We couldn’t be more delighted to be introducing Vimto to our portfolio – anyone who knows us will immediately see why its fits so well with what we do, and it’s a brand I’ve always wanted to licence,” said Richard Pink, md of Pink Key Licensing. “The heritage and the associated art is fantastic, but equally it’s still an incredibly popular brand in its current format. We can’t wait to get started.”

Helen Hartley, licensing manager at Nichols, which owns Vimto, added: “We are extremely excited to be working with Pink Key to bring to life the rich and colourful history of the Vimto brand.

“Spanning more than 110 years, the archive is a real chest of wonderfully creative and inspiring designs which we can’t wait to share.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

James George, network lead for the Ellen MacArthur Foundation, on why the circular economy is integral to sustainable growth within the licensing sector....
Jonathan Watson highlights kids' push for environmentally friendly products and how the industry is progressing in the area of sustainability....
Retailer launches family album style Christmas campaign with Disney matching family PJs taking a starring role....
Two-day conference begins tomorrow (November 24) with speakers from LEGO, Kids Insights, Breakdown Plastic, Bambuu Brush and more....
OLT partners with Copyrights Group for new limited edition bag based on first edition cover of A Bear Called Paddington....
Outerwear specialist teams with heritage brand for new 'city-ready' female capsule collection....
Get the latest news sent to your inbox
Subscribe to our daily newsletter