Pink Key Licensing has secured Dexam International as kitchen textiles partner, with the company developing a range of Kellogg’s branded products based on the archive of characters and vintage advertising.
The initial range is due for launch in early 2022, with plans to develop other kitchen accessories categories later on.
In addition, the agency has also revealed a new range of Kellogg Christmas food gifting will be available in Primark this festive season.
The range has been developed by Kimm and Miller and is the first of its kind in Primark – there will be eight pieces, combining Kellogg’s Pop Tarts with a range of merchandise including plates, toaster tongs, hot chocolate glasses and a Christmas train kit.
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