Pink Key Licensing has been appointed as the exclusive UK licensing agent to represent the popular Tiptree brand.
Wilkin and Sons – the owner of Tiptree – has a history dating back to the 1700s and began making its iconic jam in 1885. A family business with a royal warrant, it is an integral part of its local community and has expanded into multiple businesses such as baking, spirits and its own tea rooms across the county.
At the core is a strong brand of world-famous jams and marmalades, all made in their artisan factory in the village of Tiptree, Essex. The factory is nestled in the heart of Wilkin and Sons’ own fruit farm, where crops include raspberries, cherries, mulberries and strawberries, including Tiptree’s signature Little Scarlet strawberry variety.
Tiptree has had solid retail success in the past in a range of product categories in addition to its core product of preserves.
Pink Key will be looking for licensee partners for both food and non-food categories.
“We’re absolutely delighted to have Tiptree as part of our portfolio,” commented Richard Pink, md at Pink Key Licensing. “It’s a brand that we love, with a proven track record of success, and so much potential. It is a traditional brand, but with a very progressive outlook and some amazing assets that can be used as part of the programme.”
Scott Goodfellow, joint md at Wilkin and Sons, continued: “We’re very excited to be working with Richard and the team at Pink Key. We love our brand and can’t wait to see how our principles around quality, integrity, independence, innovation and sustainability will translate into new categories.”
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