Agency to develop vintage non-food licensing programmes in UK for Colman’s Mustard, Brooke Bond and PG Tips.
Pink Key Licensing has been appointed by Unilever to develop vintage non-food licensing programmes in the UK for Colman’s Mustard, Brooke Bond and PG Tips.
The British brands have been in existence since the early 19th Century and carry huge awareness throughout the UK.
“We have long thought that these brands have a home at PKL; they have everything we look for in a brand that will allow us to build a robust long-term programme,” said Richard Pink, md of Pink Key Licensing. “They are food brands with a rich heritage and create positive memories and associations for everyone who knows them.
“New style guides have been developed for this launch that show the depth of available art but also reflect the essence of the brand. We can’t wait to come to market with a range of products.”
Jolanda Wells, licensing manager at Unilever, added: “We are delighted to appoint PKL to manage our vintage programme for these beloved and iconic brands. We look forward to working together on some exciting projects.”