Event marks one of the first celebrations for brand’s 20th anniversary.
Cartoon Network has added another collaboration to The Powerpuff Girls’ roster – teaming with international children’s wear trade fair, Pitti Bimbo.
The event – which kicks off today (January 18) and runs until January 20 in Florence, Italy – marks one of the first celebrations of the brand’s 20th anniversary.
On display at Pitti Bimbo from today are a collection of The Powerpuff Girls ‘Mini-Me concepts created by well-known young designers, The Dots, I’m Isola Marras by Efisio Marras, Bad Deal and Core Sine Labe Doli – selected and coordinated by Italian fashion designer Alessandro Enriquez.
Each designer has created a capsule collection inspired by the superhero sisters, with items ranging from t-shirts and dresses to handbags and accessories.
The partnership builds on a strong line-up of global and regional fashion collaborations including Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa, which have created collections inspired by The Powerpuff Girls over the past few years.
Johanne Broadfield, vp of Cartoon Network Enterprises EMEA, said: “The Powerpuff Girls is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe.
“It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girls as fashion icons for 2018 and beyond.”