Arts and crafts brand, Play-Doh is joining forces with Nickelodeon and Paramount Consumer Products to create the ‘ultimate’ Slime line for children and adults.
Launching from 1 January 2023 in the US, Canada and Latin America, the collection will aim to offer the ‘ultimate’ in sensory experiences, with the product line-up including a variety of slime textures, big volume and customising kits.
“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” commented Leena Vadaketh, general manager, Play-Doh & Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best in class brand, helping us to continue to bring the highest quality products to families around the world.”
Dion Vlachos, evp hardlines licensing and retail at Paramount Consumer Products, added: “We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime.
“The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”