This ad will be closed automatically in X seconds.

Playpress Toys expands on successful Magic Light Pictures partnership

UK manufacturer, Playpress Toys is expanding on its blossoming licensing journey by extending its successful partnership with Magic Light Pictures.

The company’s award winning, eco friendly play-sets which are aimed at ages 4 and above, span numerous themes – Space Stations, Farmyards and the Savannah jungle, while The Gruffalo is part of a strong portfolio of character licences including Room on the Broom, Zog, Shaun The Sheep and the RNLI to name a few.

“Our play-sets are designed to give hours of fun and to give children the opportunity to play creatively, while also helping them develop key motor and cognitive reasoning skills. We are delighted to renew our partnership with Magic Light Pictures for The Gruffalo,” commented Melvin Wright, commercial director at Playpress Toys. “Our play-sets are also eco friendly, the materials are sustainably sourced and 100% recyclable and biodegradable.”

Aidan Taylor-Gooby, head of licensing at Magic Light, added: “Playpress are the perfect partner for our preschool brands. Moving forward with sustainable product is really key for our overall strategy and we know our consumers are increasingly aware of it. Playpress’ product is really simply but cleverly designed and has great playability too.”

Playpress Toys will be exhibiting the lines at Home & Gift in Harrogate from 17-20 July.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Quiz2021winner500x500
 
The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
ADuckworth500x500
 
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
Moshi500x500
 
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
Maurice500x500
 
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
Smeds500x500
 
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
job
 
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.