Zinkia Entertainment signs multi-year partnership with Lab Cave to publish games based on children’s animated character.
Children’s character Pocoyo is set to appear across mobile devices, after brand owner Zinkia Entertainment secured a multi-year deal with Lab Cave.
The partnership will see Lab Cave – which has experiencing of working on over 700 mobile apps – work on more than 40 existing Pocoyo mobile titles, as well as develop and publish new games featuring Pocoyo.
“Thanks to Lab Cave we can focus on making new audiovisual productions at the same time we optimize our app portfolio both in terms of marketing and technology,” said Jonás Ojeda, head of digital rights at Zinkia. “And we can develop new games for our audience together to help expand our brand.
“We are very happy to have an expert and reliable partner like Lab Cave.”
Luis Bertó, head of marketing and business development at Lab Cave, added: “We at Lab Cave are delighted by our collaborations with Zinkia. This is not only because they are leaders in the Spanish and international audiovisual industry, but because our collaboration will give us the opportunity to develop a joint strategy of development and publication of a game and app catalogue that marries the core beliefs of both companies: quality, innovation, technology and global presence.
“Most of all, we are thrilled to be able to align ourselves more closely with the Pocoyo universe and reach a whole new generation through the mobile world.”
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