This ad will be closed automatically in X seconds.

Poetic Brands inks key Universal deal

Licensee to develop apparel lines for adults around some of studio’s biggest brands.

Licensed apparel specialist Poetic Brands has signed a major new agreement which will see it develop lines around brands from Universal Pictures’ stable of properties.

The company will create apparel lines for adults including nightwear based on some of the studio’s biggest and most enduring brands.

These will include Back to the Future, Jaws, Despicable Me, Trolls and ET, plus a wide range of horror classics.

“We are delighted to have signed this new agreement,” said Elliott Matthews, md of Poetic Brands. “Universal is one the biggest names in the film world, with a huge breadth of classic brands in its portfolio.

“We can’t wait to get stuck in with creating apparel lines that will tap into this rich history.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

M&S' Lauren Leyh talks through the key trends in the lead up to Christmas....
International Eyewear to launch 12 children's frames across five titles....
Exclusive Stormtrooper merchandise to be signed by the costume’s creator....
Blueprint's Lisa Shand highlights the positives and negatives in the rest of 2019....
Toys for Future, Digital Goes Physical and Be You! identified by international TrendCommittee....
Ryan Williams Junior replica scooter launches at UK stores....
Get the latest news sent to your inbox
Subscribe to our daily newsletter