This ad will be closed automatically in X seconds.

Poetic Brands inks key Universal deal

Licensee to develop apparel lines for adults around some of studio’s biggest brands.

Licensed apparel specialist Poetic Brands has signed a major new agreement which will see it develop lines around brands from Universal Pictures’ stable of properties.

The company will create apparel lines for adults including nightwear based on some of the studio’s biggest and most enduring brands.

These will include Back to the Future, Jaws, Despicable Me, Trolls and ET, plus a wide range of horror classics.

“We are delighted to have signed this new agreement,” said Elliott Matthews, md of Poetic Brands. “Universal is one the biggest names in the film world, with a huge breadth of classic brands in its portfolio.

“We can’t wait to get stuck in with creating apparel lines that will tap into this rich history.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BLE2018aisle500x500
 
Pavilion and 'unmissable' keynote will focus on sector at this year's show....
FortniteNike500x500
 
New themed game mode added, plus special skins of the basketball sneakers....
CarnegieHall500x500
 
Famous American concert hall signs agency as brand extension licensing partner....
LionelMessi500x500
 
Barcelona star to launch new premium lifestyle brand in the summer....
Elvesnew500x500
 
Danilo, Kimm & Miller, Dennicci, Smiffys among new partners for brand....
AldiHP500x500
 
Retailer reveals 'spellbinding' deals on collectables, plush, apparel and homewares....
Get the latest news sent to your inbox
Subscribe to our daily newsletter