Apparel specialist, Poetic Brands has secured a three-year partnership with Xbox.
The deal was brokered by Xbox’s global licensing agency, Tinderbox, the specialist digital division of Beanstalk.
The partnership will see Poetic Brands bring a number of Xbox products to the UK market across categories including men’s and women’s apparel, nightwear and underwear.
It will also introduce a collection of Xbox-branded luggage, a first for the Xbox brand.
“We are delighted to be working with one of the most iconic gaming brands in the industry,” commented Elliott Matthews, md at Poetic Brands. “We’re extremely excited to create range of stylish, on-trend collections in collaboration with this iconic and timeless brand.”
Ben Parker, director, brand management at Beanstalk, continued: “Tinderbox are thrilled to be partnering Xbox with Poetic Brands, a truly best in class apparel partner. We look forward to seeing how the Poetic Brands team bring innovation and creativity to the Xbox range and launch exciting products in new categories.”