“It is tremendously exciting to have signed this agreement.”
Poetic Brands has expanded its portfolio with the addition of video game franchise, Call of Duty.
The licensee will create a range of apparel for distribution in the UK and Ireland based on the brand.
It will utilise imagery spanning the Call of Duty titles to create a range of apparel which appeals to a wide consumer base.
“Call of Duty is one of the most recognisable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” said Elliott Matthews of Poetic Brands.
“We will be putting together a range that utilises the game’s iconic imagery to great effect and have huge appeal to the millions of Call of Duty fans out there.”