Apparel specialist, Poetic Brands has partnered with Universal Products & Experiences on a range of Wicked-inspired product.
The products will be available at retail in Q4 just before the release of the eagerly anticipated movie.
A comprehensive range of daywear will include tops, skirts, trousers, leggings, dresses, coats, jackets and outerwear. There will also be pyjama sets, including toddlers’ and/or children’s pyjamas packaged together with adult pyjamas, along with a range of sportswear, swimming costumes, bikinis and swimming shorts.
Rounding off the collection, Poetic will be developing Wicked-inspired bags and luggage. All designs will adapt the colourful style and imagery of the Land of Oz from the film.
“The record-shattering, Tony Award-winning musical phenomenon Wicked comes to the screen with a fabulous pedigree and some enormous talent,” commented Elliott Matthews, md at Poetic Brands. “It’s a privilege to partner with Universal Products & Experiences to bring this amazing story to life through apparel and accessories for fans of all ages.”
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