Licensee to create a collection of apparel and travel accessories based on the artist’s masterpieces.
Poetic Brands has inked a deal with the Van Gogh Museum for men’s and women’s apparel, along with a number of travel accessories.
The new range – which is due to launch in the UK in 2021 – has already garnered strong interest from retail.
The deal was brokered by Licensing Link Europe, which manages the rights for Van Gogh Museum in the UK and Ireland.
“Van Gogh is universally recognised and we are excited to create a brand new range for the property, bringing it further into the lifestyle of the modern consumer,” said Elliott Matthews, executive director at Poetic Brands. “It is unique in our portfolio, and we have already been overwhelmed by the reaction of retailers to the proposed lines.”
Chris Taday, director of Licensing Link Europe, added: “We’re thrilled to have Poetic Brands on board for this prestigious property.
“The team work tirelessly to create on-brand and on-trend designs which appeal to both retail and consumers alike. We’re very much looking forward to seeing the final pieces.”
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