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“Point of difference is more important than ever”

H&A’s Holly Humphreys on standing out in a competitive marketplace.

Now that we’re half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Holly Humphreys, licensing and marketing manager, H&A

“For retailers, point of difference is more important than ever before, and our product innovation and licensing portfolio is enabling us to stand out in a competitive marketplace.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

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