This ad will be closed automatically in X seconds.

Pokémon marks 25 years with music programme and major activations

Katy Perry headlines P25 Music, a year of surprise music events and superstar collaborations.

The Pokémon Company International has official launched celebrations today (January 13) for Pokémon’s landmark 25th anniversary.

The brand – which launched in 1996 – will aim to continue its tradition of bringing fans of all ages together this year by aligning with another universal unifying force: music.

Headlined by pop icon Katy Perry, the star-studded programme created in partnership with Universal Music Group, accompanies fan-focused activations celebrating 25 years of Pokémon across the franchise’s portfolio of video games, mobile apps, animation, merchandise and more.

P25 Music will see Pokémon working with some of the biggest names in music – from rising artists to award winning global superstars.

Katy Perry will be a premier collaborator in the year-long music campaign, with Colin Palmer, vp of marketing at The Pokémon Company International, describing the star as a “kindred spirit” to Pokémon.

“Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned,” he commented.

Meanwhile, the company will also be inviting fans to relive their experiences through the different regions in the Pokémon world. The year-long programme will begin with the most recently discovered Galar region from Pokémon Sword and Pokémon Shield and end with the classic Kanto region from the original Pokémon Red and Pokémon Blue games.

From today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year.

When it comes to collaborations, fans can look forward to campaigns with Build-A-Bear Workshop, Levi’s, McDonald’s and more. There will also be merchandise tied to the anniversary celebrations from licensees including Jazwares, Scholastic, Mattel, Funko, Power A and The Wand Company.

Special 25th anniversary themed collections of the Pokémon Trading Card Game will also arrive later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and first partner Pokémon from the various regions featured in the franchise-spanning retrospective.

Further activations covering animation, video games, mobile games (including Pokémon GO and Pokémon Masters EX) and other major announcements are also in the pipeline.

To help fans kick off the celebration, a live-action video, uniquely highlighting moments in the brand’s 25-year history and a journey through the Pokémon world’s many regions, can now be viewed on the official Pokémon YouTube channel.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LFdishthedosh500x500
 
Industry charity The Light Fund has raised a stunning £356,242 this year which is now being put to good use to fund 59 different charity projects in 2023....
Spotlight500x500
 
Retail agency Spotlight.1888 - sister agency to The Point.1888 - has signed Moonbug Entertainment to support the brands with their UK retail activity for 2023 and 2024....
Pusheen500x500
 
The staggering figure equates to over 416 million shares a month....
Laughingcow500x500
 
Bel Licensing has further expanded the licensing programmes for The laughing cow/La vache qui rit, Babybel, Belcube and Kiri brands with a host of partnerships....
Hiphop500x500
 
Legends Recordings and its licensing agency, The Brand Liaison, have revealed the first wave of apparel and accessories licensing deals celebrating the historic milestone....
Whitney500x500
 
Perfumers studied Whitney's collection of fragrances and worked to develop a one of a kind scent which highlighted all of her favourite fragrance notes....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.