This ad will be closed automatically in X seconds.

Pokémon marks 25th anniversary with Harrods takeover

The month-long takeover will include a branded area in the toy department, plus a variety of themed activities.

The Pokémon Company International is taking over Harrods’ toy floor for a month of activity, as Pokémon continues to celebrate its 25th anniversary.

From 27 July, Pokémon fans can experience the distinctive branded area in the toy department on the store’s fourth floor, featuring digital screens and displays themed with 24 first partner Pokémon from all eight Pokémon regions, along with the iconic Pikachu.

A variety of themed activities will enhance Harrods customers’ overall Pokémon experience. The month-long pop-up features a wide range of Pokémon product across toys, the Pokémon Trading Card Game (TCG), stationery and accessories.

Alongside from Jazwares distributed by Character Options – including popular lines Pokémon Carry Case Play-set, My Partner Eevee and Snooze Action Snorlax – fans can find lamps from Teknofun, bespoke prints from GB eye, collectables from Wand Company and bags, backpacks and wallets from Difuzed.

As well as the latest Pokémon TCG expansion, Shining Fates, fans can discover the unique board game Pokémon TCG Battle Academy.

“As consumers return to shops, we wanted to provide an uplifting Pokémon experience to thrill and excite Pokémon’s many fans of all ages, so we are delighted to be returning to Harrods’ iconic store for a special 25th anniversary pop-up,” commented Mathieu Galante, licensing director EMEA at The Pokémon Company International. “Our previous collaborations have been hugely successful, and we hope that Pokémon fans old and new find something to inspire them over the coming month.”

The pop-up continues the collaboration between Pokémon and Harrods following two popular month-long promotions at the store: in May 2019 to promote the launch of the live-action movie POKÉMON Detective Pikachu, and in February last year for the launch of the latest video games, Pokémon Sword and Pokémon Shield, which became the fastest selling Nintendo Switch titles ever.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Silc500x500
 
With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Ella500x500
 
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
Tesco500x500
 
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
AshHol500x500
 
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Rubieslogo500x500
 
Peter joins the licensee from Mattel where he was senior national account manager....
Jiggy500x500
 
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.