New deal sees Geox launch its first ever kids’ entertainment character range.
The Pokémon Company International is partnering with Geox for a new autumn/winter 2018/19 footwear collection.
The deal marks the first time that Geox has launched a kids’ entertainment character collection.
The Kids and Junior range will hit stores across Europe from this month. It will be supported by a strong marketing campaign including pop ups, in-store events and Pokémon branded windows in a large selection of Geix’s European stores.
Pikachu, Charizard and Sylveon along with a host of other characters will star in 14 super coloured low sneaker models with an LED strip built into the sole, and a mid-cut shoe with contrasting sole.