The Pokémon Company International has teamed up with Poland’s biggest clothes manufacturer, LPP, for a number of apparel and accessories collections across brands including Reserved Kids, House, Cropp and Sinsay.
The Pokémon and LPP collaboration is now available at retail across Europe, further strengthening Pokémon’s growing footprint in the territory.
Each of LPP’s brands is directed at a different group of customers, representing a different lifestyle, with all having added a dash of Pokémon flair to their style.
House offers casual streetwear in bold combinations with statement accessories – its adult apparel and accessories launched this summer with a campaign that included in-store marketing and branded windows.
Meanwhile, Reserved Kids (pictured) reflects the latest trends, drawing inspiration from multicultural metropolises and urban realities. Its Pokémon Kids collection launches from today (31 August).
Adult ranges from Cropp and Sinsay are also due to follow.
“We are delighted to be working with LPP on these exciting ranges, which add yet more style to our expansive fashion lines,” said Mathieu Galante, licensing director EMEA for The Pokémon Company International. “A dynamic, creative and ambitious company, they are also award winners for their sustainable practices.
“With demand continuing to grow across Europe for Pokémon apparel and accessories, LPP are ideal partners to strengthen our presence across the key territories of Poland and Germany.”
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