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Pokémon puts best foot forward with Clarks

New for autumn/winter, the Pokémon and Clarks brands have united to create a new footwear collection.

Officially launched on 1 August, the range brings Pokémon icons including Pikachu, Squirtle, Mewtwo and the Poké Ball to life.

The designs can be found on classic Clarks Kids and Clarks Originals sneakers and shoes, with ten styles crafted for school and everyday wear.

In addition, UK customers will receive an exclusive free mystery Pokémon Trading Card Game Fun Pack with every purchase made across Clarks Kids and Originals.

“We wanted to use the credibility and popularity of Pokémon to connect quickly with consumers and establish Clarks Kids as a relevant footwear brand globally,” commented Rosie McKissock, Clarks Kids’ business manager. “Gaming has been a growing hobby for our key focus age groups for some time, but over the course of the pandemic, it became more than just a hobby, but a way for kids to express themselves, interact, etc. So, it made total sense for Clarks, as a kids specialist, to seek out a partner that reflected the priorities and passions of our consumers.”

Mathieu Galante, licensing director EMEA at The Pokemon Company International, continued: “Pokémon is renowned for its collaborations with leading fashion brands to create unique and surprising collections. We are delighted to be stepping out with Clarks who for years have been a leading supplier of quality children’s footwear in the UK on this exciting new collection. We hope that children across the country will be returning to school in their Pokémon Clarks shoes.”

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