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Popcorn brand Joe & Seph’s teams with Budweiser

“Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn.”

Gourmet popcorn specialist, Joe & Seph’s has partnered with the King of Beer to create Budweiser flavoured popcorn, in a deal brokered by IMG.

The Budweiser edition is infused with 17% real beer, made from air-popped popcorn and hand coated in smooth buttery caramel.

“Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn,” commented Adam Sopher, co-founder at Joe & Seph’s. “Our brands share the same values and commitment to creating the best quality food and drink and this exciting new flavour launch finally provides Budweiser fans with the perfect gourmet snack for enjoying with a cool Budweiser.”

Jessie Landers, senior brand manager at Budweiser, added: “We are delighted to be expanding our offering into food with the launch of Budweiser flavoured popcorn.

“With the strength of the Budweiser brand behind it and our iconic American-style lager flavour; we look forward to offering consumers the perfect gourmet snack to pair with a refreshing bottle of Budweiser.”

Joe & Seph’s Budweiser popcorn is priced at £4 for 75g and £1.99 for a 30g snack pack. It is also available on MoonPig in the Budweiser Beer & Popcorn with Official Pint Glass Gift Set for £11.

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