This ad will be closed automatically in X seconds.

Popcorn brand Joe & Seph’s teams with Budweiser

“Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn.”

Gourmet popcorn specialist, Joe & Seph’s has partnered with the King of Beer to create Budweiser flavoured popcorn, in a deal brokered by IMG.

The Budweiser edition is infused with 17% real beer, made from air-popped popcorn and hand coated in smooth buttery caramel.

“Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn,” commented Adam Sopher, co-founder at Joe & Seph’s. “Our brands share the same values and commitment to creating the best quality food and drink and this exciting new flavour launch finally provides Budweiser fans with the perfect gourmet snack for enjoying with a cool Budweiser.”

Jessie Landers, senior brand manager at Budweiser, added: “We are delighted to be expanding our offering into food with the launch of Budweiser flavoured popcorn.

“With the strength of the Budweiser brand behind it and our iconic American-style lager flavour; we look forward to offering consumers the perfect gourmet snack to pair with a refreshing bottle of Budweiser.”

Joe & Seph’s Budweiser popcorn is priced at £4 for 75g and £1.99 for a 30g snack pack. It is also available on MoonPig in the Budweiser Beer & Popcorn with Official Pint Glass Gift Set for £11.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.