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Portmeirion unveils new Sara Miller tableware

Former greeting card artist has evolved into a household design brand.

The licensing programme for Sara Miller continues to grow, with her designs expanding onto Portmeirion tableware.

Last October, Sara Miller received the Most Promising Young Artist Or Designer trophy at The Henries greeting card industry awards, but she certainly showed more than ‘promise’, as last week a host of consumer journalists, retailers and influential bloggers flocked to the launch of the new Sara Miller London collection of tableware from Portmeirion and her work graced a London taxi as part of the marketing activity.

The new collection of tableware from Portmeirion sees Sara’s artwork join other products: cards from The Art File (whose greeting cards are in the finals of The Henries), on wrap from Penny Kennedy (whose giftwrappings are in the finalists of The Henries), Blueprint (whose stationery was in the finals of The Licensing Awards), Canova (home fragranced products) and My Gifts Trade.

Next year sees the Sara Miller London brand launch into tins as well as bath and beauty products, with other collaborations in the pipeline.

Fenwicks Bracknell held a Sara Miller London event in the new store to fanfare the new Portmeirion collection, with a huge window display going into the Fenwick Brent Cross store imminently.

Phil Atherton, sales and marketing director at Portmeirion Group, said: “The Sara Miller London Portmeirion collection has been a staggering success. When we launched four mugs from The Piccadilly Set and previewed The Chelsea Collection, Flamingo Collection and Etched Leaves in spring this year, we knew the products were going to be popular, but we were absolutely delighted with the response from retailers.

“On the back of that reaction we opened numerous new accounts and our order books were brimming with Sara Miller London Portmeirion pre-sells. Needless to say, we are looking forward to a long and happy partnership that will most certainly go on to achieve even greater success.”

You can read the full story on our sister site, PG, by clicking here.

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