Poundland grows collections from TOWIE stars

Retailer adds to health and beauty ranges from Ferne McCann and Mario Falcone.

Poundland has further added to its exclusive health and beauty ranges from TOWIE stars Ferne McCann and Mario Falcone.

Initial ranges originally launched in January 2018 – following a deal brokered by Saphia Maxamed from London Entertainment Inc – and immediately proved popular.

Mario is now introducing a new hair care range, which he has been heavily promoting on his social media channels. His best selling grooming range is also continuing.

Mario commented: “I’m thrilled to be launching another range with Poundland this year.

“Male grooming is something I’m really interested in and I’m really particular about what I use. So when I helped design this range, I wanted to include all the things I like about products I use, and my range combines this perfectly. The great thing is, it’s affordable and accessible for everyone.”

Meanwhile, Ferne has launched her second beauty range with Poundland.

The new collection includes shampoos, conditioners and hairspray. In addition, Ferne’s signature scents also return – Blush Oud and Sweet Sorrento – as well as false lashes and nails, with new styles added.

There are eight matt, gloss, square and stiletto nails to choose from, covering a range of shades. The lashes, meanwhile, come in volume, dramatic, natural or glamorous versions.

Ferne commented: “I’m so happy to be working with Poundland again this year and launching a new range with them. Everyone wants to look and feel good and this range provides beauty staples at a price that suits everyone’s budget.”

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