This ad will be closed automatically in X seconds.

Precious Moments revs up licensing with Mad Engine deal

The Precious Moments brand has further bolstered its licensing credentials, teaming with Mad Engine Global on apparel and accessories.

The deal – which was brokered by Spotlight Licensing and Brand Management – will see Mad Engine create products including backpacks, caps, hats, tote bags, hair accessories and cold weather gear for the property.

Items will be available from US and Canadian retailers from June, with worldwide print on demand and merchandise on demand programmes also available.

“We are thrilled to be working with such an iconic brand as Precious Moments,” commented Cindy Levitt, svp licensing at Mad Engine Global. “Nostalgic ‘feel good’ properties are in demand with our junior and young adult consumer; so we can’t wait to put our fun twist on apparel and accessories and bring it to retail.”

Shehnaz Safiuddin, vp product and marketing at Precious Moments, continued: “Mad Engine is known as an industry innovator and trend-setter. We are excited to work with their artists and designers to leverage our highly recognisable characters and storied brand history to create fashion-forward products appealing to younger consumers as well as great-looking apparel and accessories that longtime fans and collectors will love.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
WickedPrimark1500x500
 
The collection - in collaboration with Universal Products & Experiences - features over 50 pieces across womenswear and kidswear, as well as homeware and accessories....
AAAGroovy500x500
 
“This allows us to broaden our reach and introduce a fantastic range of softline products that complement our existing portfolio. We’re thrilled to continue Groovy’s legacy of quality with AAA’s expertise and vision."...
TheWoohoos500x500
 
London-based production company, Snipple is moving its two preschool series - The Woohoos and The Singalings - into the licensing space....
RitzParis500x500
 
As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance of the world-renowned luxury brand....
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.