This ad will be closed automatically in X seconds.

Premier Foods signs Paul Hollywood

Great British Bake Off star will launch a new line of branded home baking products.

Premier Foods has inked a new partnership with The Great British Bake Off judge Paul Hollywood for a range of artisanal home baking products.

The products will be created in conjunction with Paul, and will aim to make artisanal baking more accessible to a wider audience.

The initial range will include 12 different bread, savoury and sweet mixes, which are expected to be in-store for early 2016.

Paul will also be heavily involved with the marketing of the new range.

The news came as Premier Foods announced its interim results for the 26 weeks ending October 3.

Branded sales in H1 increased 0.1% and 1.6% in Q2, while trading profit increased by 8.4%. Operating profit stood at £23.3 million.

MORE NEWS
RSCAlice+Olivia500x500
 
Brandgenuity has brought together alice + olivia and the Royal Shakespeare Company for the alice + olivia Fall 2025 collection, which was unveiled at NY Fashion Week....
GorgeousGeorgians500x500
 
West London’s Osterley Park and House is putting on Horrible Histories-inspired activities for families in an event that will continue for just over six months....
HelderLopes500x500
 
Outfit7's Helder Lopes talks expanding globally and creating opportunities by staying bold, continuing to innovate and taking creative risks....
TrevorCash500x500
 
Mad Beauty's Trevor Cash on prioritising innovation, preparation and engagement to pave the way for a successful year....
DisneyBathandBodyWorks500x500
 
Disney has teamed with the home fragrance and personal care specialist to launch six new fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana....
BistoW&GGravyBoat500x500
 
The restaurant will be open for two days - 19-20 February - and will offer fans an 'eat, meet and greet' experience with a gravy-inspired menu....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.