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“Preschool is extremely important to us”

TDP Textiles’ Dean Greasley on the health of the licensed preschool apparel space.

The licensed preschool apparel sector is certainly a buoyant one – with properties including Peppa Pig, Thomas, PAW Patrol and Winnie the Pooh leading way.

And, with the likes of Hey Duggee, PJ Masks, Nella the Princess Knight and Super Wings among others beginning to make their mark, it’s more crowded than ever.

Sister title Progressive Preschool chatted to some of the key licensees in the space to find out how 2017 was and how 2018 are shaping up.

Today: Dean Greasley, director of licensing, TDP Textiles

“We ended 2017 with our best year to date and, as always, preschool was extremely important to us, with by far the leading light in the sector being Nickelodeon’s PAW Patrol.

At the end of the year PJ Masks made an excellent entry into the market, too.

However, in any year following a hugely successful property, everyone looks for ‘what’s next’. For 2018 my feeling is that, although PAW Patrol is still a major priority and PJ Masks looks excellent, we’ll need to be working hard across a greater number of licences to give us the growth we’re forecasting.

Our latest addition is Super Wings, which we’ll be launching imminently and looks very promising. Add in to this the excellent Hey Duggee from the BBC which is going from strength to strength. It’s also great to see the Disney preschool offering is looking stronger for the coming years, all adding up to a busy 2018 I’m sure.”

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