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Preschool star Bing strengthens presence in key territories

Acamar Films secures broadcast deals in the Netherlands, Nordics, Poland, Portugal and Canada.

Acamar Films’ hit preschool series Bing continues to grow, with a number of broadcasters showing commitment in the Netherlands, Nordics, Poland, Portugal and Canada, signing new broadcast deals in the last few weeks.

In the Netherlands, NPO Zappelin – the Dutch television programme block for children aged 2-6 – has re-licensed series one to three, following the successful premiere of series four on the channel in January this year.

Meanwhile, in the Nordics, SVOD and DVD service SF Kids has built on its existing relationship with Bing, having recently acquired series four. The latest deal underlines evidence of Bing’s growth in the Nordics, which has included a 20% increase in average audience share YOY on free TV partner SVT.

Additionally, Bing series 1 to 3 has been re-licensed by NRK in Norway, RTP in Portugal, TFO in Canada and MiniMini+ in Poland, while TVO Kids in Canada has opted to expand its Bing offering, having ordered the latest 26 x seven-minute episodes.

“We take a highly considered approach to the global distribution of Bing and we’re delighted to be working with such a fantastic set of partners across these territories,” said Eroulla Constantine, director of sales and distribution at Acamar Films. “Bing’s success around the world is a testament to how relatable and recognisable Bing’s everyday ‘micro-dramas’ are to young children and their grown-ups.”

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