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Prestige Flowers scoops accolade for National Gallery collab

Company wins Best Licensed Product at the 2020 Cultural Enterprises Awards.

Prestige Flowers has picked up an award win for its collaboration with The National Gallery.

The company won the Best Licensed Product category at the 2020 Cultural Enterprises Awards.

The judges – who were looking for creativity, innovation, ethical values and commercial success – said that the partnership had ‘a unique twist that adds something special’.

Prestige Flowers’ collaboration with the museum – which was nominated for Inspired Innovation Brand Licensed Product or Range at the 2019 Brand & Lifestyle Licensing Awards – consists of 16 bouquets inspired by famous artworks in the National Gallery.

The awards are usually hosted at the Cultural Enterprises Conference and Trade Show, which was due to take place in Harrogate earlier in March. However, due to restrictions imposed following the coronavirus outbreak, this year’s event was cancelled.

The 2021 event will take place in Harrogate on March 10-11.

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