This ad will be closed automatically in X seconds.

Primark continues engagement with licences via social media

While its stores remain closed, retailer has been busy across its social media platforms.

While its UK stores remain closed for now, Primark has been busy continuing to engage with its shoppers – and licences – via its social media platforms.

The retailer – which last week began reopening its stores in Europe – has been using platforms such as Twitter, Instagram and Pinterest, as well as updating its website with regular blogs during the lockdown.

Last week, the retailer’s new TikTok account gave fans a look at what goes on behind the scenes at Primark, with a fun video showing store mannequins coming to life in the Essen store as it prepared to reopen.

Primark has also continued to mention key licences within its social media communications – highlighting characters and brands including Disney, Winnie the Pooh, Friends, Batman, Mickey Mouse and Minnie Mouse among others.

The retailer also hosted a Disney storytime as part of a recent #PrimarkPJParty on IGTV.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Licensee has created a range of clothing, bags and accessories for the confectionery brand....
PAW Patrol, LEGO, Teletubbies, Peanuts, My Little Pony among brands on offer across toys and apparel at retailer....
Brand continues to flourish following success of Farmageddon movie, plus launch of sixth series earlier this year....
Sanrio partners with Star Editions on new ecommerce site which features exclusive merchandise....
David Scott retires from the business, as Simon Foulkes takes up the reins as new owner and managing director....
Fashion retailer is working towards opening 153 outlets in two weeks' time....
Get the latest news sent to your inbox
Subscribe to our daily newsletter