Latest collection with teen vlogging star focuses on summer essentials.
Fast fashion retailer Primark has unveiled its latest collaboration with vlogging star Saffron Barker, or Saffy B as she’s better known.
The new collection – which focuses on homeware and travel essentials – follows on from success last year in the homewares space with products including duvet covers, cushions, diffusers and hot water bottles.
Saffy has 1.2 million followers on Instagram, where she has been heavily promoting the range to her fan base.
The new collection – Saffy’s third for Primark – includes a beach bag and sliders, plus a swim ring and pool towel. There is also an eyemask, pyjama set, passport cover, a three-pack of socks, suitcase, travel pillow, phone case and make up bag.
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