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Primark enters its 17th market with new Budapest store

Primark has opened its first store in Hungary, located in Arena Mall, Budapest.

With an investment of over €8 million in the new store and over 180 jobs created locally, the opening marks an important milestone for Primark as it enters its 17th international market.

The highly anticipated store spans over 33,900 sq. ft of retail space, bringing Primark’s formula of the latest fashion trends and everyday essentials to shoppers locally.

Hungary becomes Primark’s sixth market in Central and Eastern Europe (CEE), where it now has 13 stores. Primark will open three further stores in the region later this year, with locations in Timisoara, Romania; Bydgoszcz, Poland, plus a second location in Prague, Czech Republic.

“Nearly five years after opening our first store in the region, we’re delighted to celebrate another significant milestone as we enter our 17th international market with the opening of Primark Arena Mall in Budapest, Hungary,” commented Paul Marchant, chief executive at Primark. “I am extremely proud of our local team, whose dedication and hard work have driven our growth across the CEE region. We are excited to introduce our unique Primark offering to customers in Budapest, bringing something new and exciting to the market.”

The opening of the new store builds on Primark’s global expansion plans, as it aims to reach 530 stores by the end of 2026. Currently the retailer has over 440 stores, including a new flagship in the heart of Madrid’s Salamanca district, located in the historic former Cine Salamanca, Conde de Peñalver, which opened in May.

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