This ad will be closed automatically in X seconds.

Primark fans rejoice over dedicated Monopoly

Iconic London landmarks have been replaced for Primark’s bestsellers.

Forget Bond Street and Fleet Street, the iconic London landmarks have been replaced with Primark’s bestselling in a new dedicated version of Monopoly.

Billed as perfect for Primark lovers when it comes to winning the festive boardgame face off, the Monopoly magic has been kept but given a twist which sees players take a shopping trip as they buy and build Primark stores.

Community chest cards will feature relatable Primark scenarios, such as coming in for socks and leaving with an entire new outfit.

The Primark Monopoly game is priced at £18. It was created for Primark by Winning Moves.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.