This ad will be closed automatically in X seconds.

Primark fans rejoice over dedicated Monopoly

Iconic London landmarks have been replaced for Primark’s bestsellers.

Forget Bond Street and Fleet Street, the iconic London landmarks have been replaced with Primark’s bestselling in a new dedicated version of Monopoly.

Billed as perfect for Primark lovers when it comes to winning the festive boardgame face off, the Monopoly magic has been kept but given a twist which sees players take a shopping trip as they buy and build Primark stores.

Community chest cards will feature relatable Primark scenarios, such as coming in for socks and leaving with an entire new outfit.

The Primark Monopoly game is priced at £18. It was created for Primark by Winning Moves.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Decision taken to move event to May 4-5 due to COVID-19 Coronavirus emergency....
Collaboration sees the creation of new children's entertainment brand, Wishfits....
Agreement extends Hasbro's global toy and game licensed merchandise rights....
Sky acquires DreamWorks' Where's Wally? along with raft of original commissions....
Licensor is looking for an experienced licensing manager to join its London-based team....
Opportunities abound for licensees as hotly tipped service arrives on March 24, as TV spots and pre-launch subscription offer hit....
Get the latest news sent to your inbox
Subscribe to our daily newsletter