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Primark goes online with Click + Collect

For the first time customers can now buy online from Primark, with its new Click + Collect trial going live yesterday (14 November) – with the website crashing shortly after the launch due to demand.

Launched in 25 stores across the North West of England, Yorkshire and North Wales, the new service allows customers to shop online from a range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day.

The trial brings together an extensive range of Primark kids’ products, with customers able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click + Collect. This includes essentials such as multipacks of bestselling products, as well as new items from Primark’s licensing partners including Disney and larger nursery décor and toys.

The 25 stores offering the service range from large city centre and out of town stores to smaller high street locations. The stores include Manchester, Liverpool, Sheffield, Blackburn, Carlisle and Wrexham.

“It’s a very proud moment to see Click + Collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value,” commented Paul Marchant, chief executive at Primark. “We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.

“The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool. Everyone, no matter their local store, will get access to lots of exclusive new products.”

The launch of the Click + Collect trial is the latest new service to join the Primark line-up, as it continues to invest in the in-store experience by introducing new partnerships and services in its stores.

Most recently, the second Tasty by Greggs café opened in the Oxford Street East store last month, while the recent reopening of the Belfast Bank Buildings store saw the launch of the first brand-new immersive Disney experience including a Primark Café with Disney and a dedicated Disney department for adults, kids and homeware.

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