Primark grows Dumbo line with homewares

Retailer expands existing apparel offer with homewares and new make-up collection.

Fast fashion retailer Primark has built on its existing Dumbo apparel collection, launching homewares and a make up range inspired by the Disney character.

The retailer has been enjoying success with its adult and children’s apparel lines featuring the popular character – including a babywear collection – but now fans can also decorate their homes, with Dumbo appearing on bedding, dinnerware and accessories.

Items available include cushions and throws, single, double and kingsize duvet sets, a Dumbo laundry bag, money box and snow globe.

In addition, Primark is also offering a Dumbo-themed make up collection.

A bold circus stripe has been emblazoned across make up bags, hair brushes and nail files, while products also include a compact manicure kit.

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