TV personality follows up two sell out successes with the retailer with launch of new kidswear collection.
TV personality Stacey Solomon has launched her third collection with Primark, marking the retailer’s first ever kidswear collaboration.
Hitting stores from July 20, the range has already generated a plethora of national media coverage.
Stacey and her three boys – Leighton, Zachary and Rex – have also modelled the collection for Primark, featuring heavily on the retailer’s website.
The range is all about fun and, according to Stacey, reminds her of her children’s ‘vibrancy, craziness and fun energy’.
Items include denim dungarees, t-shirts, hoodies, shorts, joggers, baby jeans with braces, sliders and jumpsuits among others.
The Smile slogan t-shirt is also available in adult sizes.
“I was so excited to be given the opportunity to create my own kidswear collection with Primark,” Stacey commented on The Metro website. “The boys were just as excited as I was, and I loved being able to include them in a project that means so much to me.
“I wanted the collection to be fun and comfy, they’re my top priorities when finding clothes for the boys.”
Stacey’s previous two collections with Primark were both sell out successes and focused on womenswear.
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