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Primark launches first mobile gaming app

Retailer unveils Primark Legends – a shop assistant simulator which sees players take on the role of a new team member.

Fast fashion retailer and licensing fan, Primark has launched the high street’s first mobile gaming app.

Primark Legends is a shop assistant simulator which sees the player take on the role of a new member of the team in Primark’s first digital shop. The aim of the game is to stay on your feet as a busy day unfolds in-store.

Players help customers find their perfect outfits and make sure they’re happy while juggling tidying shelves, cleaning up spills and filling the shop with new stock.

They can choose from three different intensity levels which aim to reflect real life in a busy Primark store – an easy day for beginners, a weekday for intermediate or advanced weekend mode.

The game can be downloaded for free on Google Play and the App Store.

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