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Primark makes a splash with Love Island range

Selected stores carrying raft of merchandise inspired by ITV2 hit reality show.

Primark has launched a raft of merchandise to tie in with the return of hit reality show, Love Island this summer.

Last year saw the fast fashion retailer work with Bioworld International on a range of t-shirts featuring phrases including the likes of #grafting, #absolutemelt, #muggy and I Used to be in Blazin Squad among others.

Following on from this success, Primark has increased its Love Island range to include a collection of other items.

Included in the new range are striped flamingo cropped t-shirts, ‘Speak to Me After Love Island’ cropped hoodie, ‘Do Not Disturb’ palm print t-shirt, ‘Islander’ vest tops, cap and slogan bumbag, plus a palm print circular towel and ‘I Should Have Been on Love Island’ swimsuit.

The range also includes shorts and an ‘I’ve Got a Text’ slogan t-shirt, as well as a PJ and nightie set.

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