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Primark pledges €40 million investment in Portugal

Primark is continuing to expand in Portugal, revealing it is to invest over €40 million in its expansion in the country.

The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon.

Creating over 500 new jobs, Primark will now grow to 14 stores across the country, increasing its selling space by over 30%.

Since its first store in the UBBO Shopping Centre in Amadora in May 2009, today Primark has 10 stores across the country from Braga to Loulé. The €40 million investment will see Primark open its doors in four new cities: Allegro Shopping Centre (Montijo), Centro Comercial Espaço (Guimaraes), Palácio Do Gelo Shopping (Viseu) and Covilha City Center Retail Park (Covilhã).

It also includes an extension of its Colombo store in Lisbon which opens today (Friday 21 June): with a refreshed new look throughout, customers can expect even more affordable style, trends, everyday essentials across fashion, beauty and home in the new expanded space.

“Primark is continuing to spread in Portugal. Since opening our first store 15 years ago, we have built and grown such a strong business here with a huge base of loyal Primark customers,” commented Nelson Ribeiro, head of sales at Primark Portugal. “It makes us so proud how they have welcomed and returned to us again and again as we have grown over the years.

“Primark is a retailer built entirely around our stores, so we know that a big part of our success is our committed retail colleagues who have supported us every step of the way and have been our best ambassadors in helping Portugal fall in love with Primark. We are excited to keep growing, investing in more stores, creating even more jobs, and introducing even more Portuguese shoppers to our incredible style and value.”

Primark’s investment in Portugal is part of the retailer’s ambitious growth plans to expand across new and existing markets, with the aim of reaching 530 stores by 2026.

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