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Primark puts spotlight on Barbie for 60th

New powerfully pink collection is celebrating Mattel’s trendsetting iconic brand.

Primark is celebrating the 60th anniversary of Barbie with the launch of a new collection which it describes as being ‘drenched in pink’.

The new range follows on from the retailer’s success with a Barbie homewares and nightwear collection which it launched in 2018.

The new offering includes a Barbie beach towel, water bottle, swimsuit and t-shirt for those summer trips to the beach. Or, fans can rep the brand at a festival with a Barbie bumbag, scrunched crop top and a six-pack of badges to complete an outfit.

Other items in the range include a transparent make-up bag and vanity case, plus a throw, backpack, tote bag, plus hoop and stud earrings.

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